We Help Outdoor Living Companies Scale Smarter
We Help Outdoor Living Companies Scale Smarter
Stop Relying on Your Current Strategies
❌ Angie's List
Angie's list gives you shared leads that are often unqualified and charge you per lead.
❌ Other Marketing Agencies
Other marketing agencies solely focus on driving endless leads. Our approach attracts higher-value leads, and implements a CRM to help automate and organize your sales process.
❌ Yelp Paid Ads
When benchmarked against Google or Facebook ads, Yelp severely underperforms.
❌ Word of Mouth
Referrals are great, but we don't have a predictable forecast of when the next lead will come in.
We are More Than a Lead Generation Agency
We provide a CRM so you can see all of your leads and what stage they are in the sales pipeline.
Each stage of the pipeline has sets of email and SMS automations so we can stay top of the lead's mind during the decision process.
We boost your referrals and reviews with an email and SMS campaign for leads in the "project finished" stage of the pipeline.
We make lead qualification easier with email and SMS automations. For example, when a new lead opts into a contact form, they will automatically receive a text asking what kind of project they are looking for, budget, and time frame.
We are highly skilled at creating Google and Facebook Ads to bring in more profitable leads. Quality over quantity.
Leads in the "lost job" stage of the pipeline will undergo a drip email and SMS campaign so if they decide they are ready for a pool, we are at the top of their mind.
We can also rebuild your website, run your social media, and more! Every outdoor living business is different and we are ready to adapt to your goals.
We are More Than
a Lead Generation Agency
We build extensive automations
We follow up and qualify leads for you
We provide a CRM so you can see all of your leads and what stage they are in the pipeline
We build Google and Facebook Ads based on our expertise in the pool and hardscape industry
We can rebuild your website
We build drip email marketing campaigns
We increase your Google reviews with automated reputation management
We can run your social media
Basic Services — Visualized
If I already have consistent lead flow, can I still benefit from this?
✅ Absolutely! We help you take on fewer jobs while earning more. Instead of flooding you with endless leads, we deliver highly qualified, higher-paying clients who truly value your services.
✅ Additionally, we take time off your hands by automating and organizing your sales process with a CRM.
Basic Services
Google and Facebook Ads
Skip to the top of Google! When leads are searching for a pool installation, your company will strategically appear at the top of Google search results. When leads are browsing social media, images of your beautiful projects will be highlighted.
This keeps your brand top of mind during the long decision process pool leads undergo.
We also have the flexibility to increase or decrease ad spend, beneficial to seasonal companies.
Custom Landing Pages
For each ad, we build custom landing pages that show off all aspects of your company as they scroll down. Our design encourages prospects to enter their contact information, rather than getting lost in your website.
Oftentimes we use a lead magnet such as "Book a Free Estimate" or "Free maintenance for 6 months", but we will follow up with the lead to ensure they are qualified.
Follow Up + More Qualification
When a lead opts into a contact form, we reach out within 5 minutes over text asking what kind of project they are looking for, budget, and time frame. We also have email marketing and SMS campaigns that will slowly introduce the lead to different aspects of your company while they are deciding. It takes a while for leads to decide which company to use, so it is important we stay on their mind and build trust.
We also have automated messages to incentivize referrals or Google reviews after a project is finished. We have automated messages reminding leads of their appointment. We have a drip automated message campaign for leads that are considered lost jobs, so when they decide they want a pool we are first on their mind.
CRM
Keep track of all of your leads in one place! We provide a software at no additional cost called Go High Level, where you can see what stage of the pipeline each lead is in. With each pipeline stage, we can implement automations such as email and SMS messaging. We can customize these to your company!
Social Media Presence
Having presence on social media is important to back the beautiful projects you create. Leads want to see visuals of past projects and might check out each company's social media when deciding who to build their pool. Social media also helps you rank higher in Google search.
Simply provide us photos and videos, and we do the rest. We are highly skilled at video editing and photo color grading.
Website Building
Like this website? Let us build one for you! Long gone are websites with too many pages and too much text. We modernize websites leading with photos and a simple layout.
Stand out against the competition
Pool leads check out several companies during their long decision process. Keep your business top of mind with text and email automations, clean Google and Facebook Ads, and a stunning social media to back up your projects.
Your elevated marketing presence will also allow you to charge more per project if you desire.
FAQ's
Do I need to choose every service?
Nope! We will recommend certain services based on your specific business and goals, but you can choose as many / little services as you'd like.
What types of companies do you work with?
Anyone in the outdoor living industry such as pool companies, hardscapers, and hot tub companies.
Who runs Hydroscape Marketing?
Hydroscape Marketing was founded by Mitchell Carson who holds over 3 years of digital marketing experience, as well as a business degree from the University of Massachusetts Isenberg School of Management. Mitchell has spent the past two years running the digital marketing operation of Berkshire East Mountain Resort as well as their sister company Zoar Outdoor. He led their Google and Facebook Ad campaigns, designed both company's websites, sends weekly emails to 50,000+ recipients, creates and edits content for their social medias, all by working part time 3 days a week due to his exceptional work flow. This extra time has allowed Mitchell to start Hydroscape Marketing, as well as pursue further education such as the completion of the SMMA Blueprint course and mentorship from top agency owners.
© Copyright 2025. Hydroscape Marketing. All rights reserved.
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